For example, a group of people going to the cinema.
I prefer this type of consumption because it allows you to be entertained not only by what ever movie you are watching but by your friends too instead of being at home alone.
There are some negative impacts of collective media consumption, otherwise known as group consumption, such as being to reliant on others to make decisions on what to do when the group is together. Another negative impact would be that there can be arguments or disagreements within the group itself which can lead to people falling out with each other. Privacy is another thing people can be a bit fussy about because some individuals may not trust others having their personal details.